Google's Keyword Tool is intended for Adwords but you can use it without Adwords and this tool is great for analysing niche terms and words to target on your site.
The Bad Neighbourhood Tool is also very good and it helps you to ensure that you are keeping your site clean and thus avoid upsetting Google search spiders.
Creating a Favicon can be very simple. What is a FaviconI hear you ask. Well it is the small icon which you see in your Favourites folder and sometimes in the address bar, for sites you have saved as a Favourite. To easily make or create a favicon you can go online to http://www.chami.com/.
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