Mindshare and TrustRank

Many webmasters completely avoid outgoing links or have outgoing links but add NoFollow code to all of the outbound ones (learn about DoFollow and NoFollow) but there are a number of webmasters who feel that having outgoing links can in fact add value to your site and in fact look good in the eyes of the likes of Google.

Mindshare is what it is about in that Google want webmasters to have outgoing links on their site so why would they penalise them, unless though linsk are blatantly spamming. If you use Mindshare to create a page which links for example, to airlines which fly into a specific location i.e. Rome, if you have a website about Rome, then you shouldn't be pelanised. It might in fact build your rating.

The links you would be linking too should not be too many and in the case of airlines you'd be linking to high PageRank sites, i.e. PR4, 5 and 6 or higher so you are linkng out to Authority and valued sites. Using Mindshare with high PR and trusted site links you can improve your mindshare value and also at the same time, add the content available to users.