A lot people who manage Adwords accounts do not realise that it is possible to creat dynamic headlines yet this can be an effective way to improve your conversion rates.
If you have a keyword list in an ad-group for the words:
English red wines
English white wines
wines in English
Cheap English wines
and your ad header is:
{KeyWord:English wines}
then the search term (provided it matches one of your keywords i.e. from the list above) will replace the header text to be the search term you entered. This in effect will make your ad seem much more appropiate to the person searching.
Why not test it out and see how it affects your conversions!
Sunday, June 15, 2008
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