Wednesday, May 21, 2008

Email Signatures: Missed SEO Opportunities

There are so many factors involved in optimising ones website and in E-Marketing ones business and some of these techniques are free, whilst others cost money. The techniques which are free and fairly easy to do, you might as well get done and thus benefit from some free trafic to your website.

In terms of free SEO, some things you might want to do include or do are:
  • Sorting out your Meta Tags
  • Submitting articles online to sites such as ezinearticles.com (and including 2 links to your site/s)
  • Trying to get into Google Images
  • Adding an Email signature to your work and/or personal email account.

Adding a signature to your email account is very easy, regardless of whether you are using Email SignaturesOutlook, Yahoo, Hotmail or some other work email account and the benefits for something which takes only 5 minutes are worthwhile.

Getting traffic through a source such as Google Images or from click throughs via your email signature will never be your main traffic, but they will supplement it and its free. There are a few things you should consider though when creating your email signature.

You want for example to consider the link text because if you are aiming to achieve good search engine results for a certain term, let's say 'Cardiff SEO', you are best off including the keywords in at least one link. You might want to have one link as your Company name, for branding purposes and then one with specific keyword link text.

Below you will probably see example I have on my own personal email.

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