Using Facebook Groups and PPC (Pay-Per-Click) advertising for your company (Part 1)

As well as getting involved with areas such as free advertising with Google Maps and offering free gadgets to build traffic, another area which it is essential to consider these days is Social Book Marking and Sharing. Social Book Marking and Sharing are now said by some sources to be accounting for almost 40% of online traffic; a significant amount of traffic I am sure you agree. If you have a business or company which you are looking to promote online and to generate more traffic to your site, you cannot ignore Social Book Marking and Sharing.

There are many such sites and some well known ones include:

• FaceBook
• Del.icio.us
• MySpace
• StumbleUpon

So how can you utilise a site such as FaceBook to build traffic? What some companies are doing and which yourself can do, is build a FaceBook or a profile. For a profile people can then choose to be a 'Fan' whilst in groups people can become group members. Many companies now are pushing products, show-casing their business and building client lists via Facebook Groups and profiles. You can read quite a bit more about building traffic through Facebook Groups and in the next blog more details about the way in which you can target specific geo-demographic groups with Facebook Advertising and how to do it.