Overall I have to say that I do like Facebook PPC and in the long-term one has to remember that it is very likely that Facebook will improve and greatly add to their present PPC system. This is very much the beginning I am sure, for the PPC set-up with Face-Book and such is the increasing popularity of this Social Network site, that I can no longer ignore it. Anyway, the advantages I have found so far with Facebook’s PPC advertising is that:
- You can as mentioned on the first blog, target people for PPC on Facebook with geo-demographics i.e. by location, age, marital status etc.
- You enter a keyword/s and this keyword with the words a person enters in their profile
- The CTR (Click Through Rates) so far for me have tended to be a 3rd of the price of CTRs in Adwords. This is logical in that Facebook PPC is so new compared to Adwords PPC and thus there is far less competition right now (although reading this blog might change that a little J).
On the negative side of Facebook PPC:
- The reports and statistics available at this time are nowhere near as detailed as those you can use with Adwords.
- There appears also to be no way to set conversion tracking.
- There are more limitations on writing the Ads than in Adwords.
I would love to know your thoughts so feel free to comment on this blog in the comments section to share your own experience with PPC.
1 comments:
I just started a campaign on facebook and made a sale in the first day. The problem I am facing is that the impressions on the first day will be huge like 12,000 impressions and then the next day go to 1,000 impressions.
I am still tinkering with the system, being that I am very new to the facebook ppc system.
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