Monday, January 28, 2008

Keywords in Link Text: Looking to the future

One way links are widely accepted as a crucial factor in having high PageRank for the site. Quality inbound links are not the only factor by far, but they are probably the single most important factor.

With the importance of one way inbound links, webmasters are gettign more creative and getting in a variety of ways including via blogs, article submissions, press releases online, and also the renting of links and buying of links.

Google and other search engines are thus always looking for buys to eliminate link buyers and one way of doing this is to devalue links which have exactly the same links text to the same domain. If you have 50 links with the exact link text to your homepage which say "Sauna and home living products" then in the future Google might count only one of the 50 links because there will only be one unique link.

The solution as we look to the future is to begin thinmking about natural lik building anf using a variety if link text. Mix up the link text so that your links have a variety of keywords in the link text. You can study Link Building and SEO with ProMarketingOnline if you wish. Are you looking for SEO or Emarketing work in Cardiff?

0 comments: